Postmodernity as the trait of general social transformations, especially in the sphere of reproduction of capital and lifestyle changes, is basically related to transition from reproduction of the production to the reproduction of consumption. This global phenomenon is characteristic for the transition period of Serbian society as well, and it is evident in all spheres of activity, particularly in cities. In this context, series of important studies and projects harmonised with contemporary theoretical doctrine and the best European practices, were initiated in Serbia. From the standpoint of planning practice this represents a major step forward, especially in the field of landscape planning and in the context of adaptation of the cities to global climate change. However, implementation of the adopted projects and documents is facing significant problems in practice. \n The goal of this paper is to explain the phenomenon of mass production of projects in urban practices, usually not implemented regardless their importance and role in life quality improvement and principled support from officials at all decision making levels. The starting point of this paper is to establish a correlation between this phenomenon of large production of projects and the phenomenon of postmodernity, which explains the evident quantitative and qualitative discrepancy between the number of developed and implemented projects. \n The discursive analysis of the disparity between production and realization of the projects led to the conclusion that its roots are in the change of character of capitalism in terms of periodical increase of consumption in the short period of time. This excludes almost all possibilities for implementation of the projects whose time interval exceeds the imperative of capital increase, and thus become the purpose for itself.